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Category archive: Blog

Developing a Facebook Marketing Plan for your Business

One of the great things about Facebook is that it provides you access to a very large and growing audience at relatively low or even no cost. All you need is just a little sweat equity on your part. But that doesn’t mean you shouldn’t have a strategy for what you are trying to achieve…

How To Measure the Social Media Marketing ROI: Return On Investment

Assume that your organization started using Social Media Marketing. You are making the updates in Facebook, Twitter and LinkedIn regularly and communicating with your targeted audience, fans and followers. You may think like that all things are going well, but you are unaware of how to determine the ROI for your organization and also you…

The Impact of Social Media on Small Businesses

Business world says, ‘word of mouth’ is the perfect path to accomplish business goals. But, at present, the word of mouth is online and onscreen, through social media marketing networks. So, here the question is, how social media marketing will change your small business?. Social media emerged as preferred digital mass media for holistic communication among various groups and…

How Social Media Influencing The HealthCare Industry

Social media is Transforming the nature and speed of health care interaction between consumers and health organizations. Previous are the days when Social Media Marketing tools were best suited for Commercial Brands, Insurance Companies, Auditors, Education Orgs, and countless others are using social media to achieve strategic Business goals and generating ROI for their Orgs….